MIND-SETS | Mobility is identity

How can we better understand mobility to better influence and change it?

How can we predict the likely future attitudes to and patterns of mobility?

What forms of mobility policies, products and services will best meet future mobility needs?

What do you really know about mobility?

Understanding the motives behind transportation choices

‘People think I bike because I’m a green guy. But in fact, it has more to do with the joy of being on the move in complete freedom, rather than being crammed together like sardines.’

MINDsets.eu will open your mind to a mobility that does not just describe your ability to get from A to B; but a mobility that is part of you, a major element defining your identity, how you think, how you behave, and how you respond to the environment around you.’

A groundbreaking approach…

Mobility decisions are one part pragmatic, one part economic and three parts psychological

Most travel behaviour studies have focussed on concrete aspects such as the types of journeys made, their mode, timing, length, duration and cost. But we still don’t fully understand the underlying processes driving behaviour, and consequently, what motivates people to change their behaviour.

Mindsets seeks to address this gap by putting together research on mobility decision-making from a number of different fields, including economics and behavioural psychology. This intelligence will then be used to help decision makers in the field of transport create better policies, products and services.

…for a world in flux

Digital technologies are reinventing mobility

‘Mobility visions can no longer be separated into “physical trips” and “virtual trips on the internet and other communication media”. The division between the two increasingly becomes blurred and we need to understand the whole picture if we are to assess mobility futures.’

2005: A world pre-Uber, pre-BlaBlaCar, pre-bike-sharing. A world with no apps to check bus delays or train schedules. A world before selfies on planes, trains and automobiles.

2015: A ‘sharing society’, facilitated by social networks. An ‘information society’ in which knowledge is the new currency. A connected society, in which your social media profile, rather than your car, determines your status.

How have new technologies and services changed people’s preferences and what might these look like in the future? This is what mindsets seeks to answer.

Mapping mobility mind-sets

The guidelines and MINDSETS Knowledge Centre will offer actionable intelligence for better mobility decision-making

The goal of Mindsets is to create a set of useful guidelines for decision makers, whether political, technical, or related to the development of new products and services. The guidelines and the Mindset Knowledge Centre will function as a kind of GPS for mobility decision-making, providing orientation and guidance regarding the different attitudes and needs of users, as well as of the various actors involved in mobility policies.